Specialty blog
Please don't chuck e-tomatoes at me after reading
Feb. 27, 2015
Eric Fialkoff
A few months back I shared the following email exchange with my friend Debbie who manages one of our area's finest gift shops. I meant to ask if Wit's End Giftique needed a bag delivery. It didn't go quite that way.Eric: Do you need any bass this week?Debbie: Yes I could use a couple of bass and maybe some trout (look at the subject line) =)Please send 2 cases of bags.
Eric: I was offering fish! Don't you know this? But I see you only want bags so I'll just get those to you.
It is no coincidence that on the very day of that email exchange Debbie challenged me to use my "Whose Line Is It Anyway" inspired blog to somehow connect the world of retail packaging to our fine finned friends.Well, this coming week, I'm busting out of cold, snowy Michigan to spend a few days in hum drum Las Vegas where I'll steal away to the retail packaging world's version of a secret fishing hole. Colorful innovations inspired by creative people throughout the world will swim around and hope to be caught (and bought).Have you been looking for something fresh? Have you had a big idea flailing from the end of your hook that just got away? Is there a packaging piranha you've been fixing to fry?
If so, please take the bait and send a reply. Tell me what you have in mind. I promise to patiently scour the Vegas depths in search of your prize. With a little bit of luck maybe I can catch something on your behalf.
I look forward to herring from you (Now that was a crappie joke).